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ICCE 2011 Invited Sessions
Track 15.1 Invited Session: Interactive TV
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Y-Founder,
BeeTVaniv Solnik,
CTO & Co |
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As
CTO and Co-Founder of Bee.TV, Yaniv oversees both the
technology and strategic development of the company which
was founded to solve the TV content discovery problem. He
is a veteran technologist that has worked in start-ups
since 1999. Prior to Bee.TV, Yaniv was one of the leading
consultants for web start-ups in Europe and Israel and
even served in the Israeli army as a software engineer.TV
providers (cable, satellite, etc.) are working hard to
provide their customers with a broad array of content
choices, introducing hundreds of channels, offering thousands
of VOD titles each month, catch-up TV, DVRs, TV Everywhere;
and, now Over The Top (OTT) broadcasters are coming to
the picture with Hulu, Netflix, Crackle and more.
Consumers
can watch almost anything that they want, on any device,
and at any time - which is great! Or, is it?
While the industry has worked hard to address the choice
issue, it has forgotten an important element – how does
a consumer navigate through this sea of content! This
presentation will cover the paradox of choice in the TV\universe,
existing methods of discovery and consumption ,and what
needs to be done to help consumers find the content they
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Ralph
Brown, CTO,
The Cable Television
Laboratories (CableLabs)
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Bio
As
CableLabs CTO, Ralph Brown
is responsible for leading CableLabs’
technical staff in delivering innovative solutions to
the cable industry. He
also is responsible for identifying and leading in areas
of convergence and synergy across CableLabs programs
.Prior to CableLabs, Mr. Brown worked for Excite@Home
as Set-top Systems Chief Architect; for Time Warner Cable
as Chief Software Architect where he worked on the Orlando
Full Service Network. While at Time Warner Cable and Excite@Home, Mr. Brown was also an active participant in
the CableLabs OpenCable™
project.
Mr. Brown earned a Master's degree in Electrical Engineering
from Massachusetts Institute of Technology.
His
Master’s thesis was in the field of Speech Recognition.
He received his Bachelor's degree in Electrical
Engineering, Summa Cum Laude, from North
Carolina
State University. US cable operators moved into the world of digital video in the late 1990s
taking the expedient proprietary systems approach. While this enabled them to get to market relatively
quickly, it put in place a set of legacy digital video
delivery systems that have a huge installed base of tens
of millions of digital cable set-top boxes.
This installed base spans over a decade of technology
advances resulting in a broad range of set-top capability
and performance. Legal
and regulatory mandates, as well business imperatives,
have given rise to multi-vendor interoperable solutions
in this space. Middleware is a critical component of these
solutions. This
presentation will summarize two of the key middleware
alternatives in US cable today, their capabilities, limitations, technical
challenges and future opportunities.
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Steve
Reynolds,
SVP Premise Technology,
Comcast Cable |
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Bio
Steven Reynolds is responsible for developing technology
strategies and technology roadmaps for customer premise
equipment and home networking technologies at Comcast. This includes managing innovative devices
for all aspects of Comcast’s service delivery in the premise,
including digital video, voice, data, and cross-platform
applications.
Prior to his position at Comcast, Mr. Reynolds served
as the Senior Vice President of Technology at OpenTV Incorporated In that role, Steven led the development
of technology and product initiatives for interactive
television deployments tas well
as guiding intellectual property development core to the
OpenTV’s middleware and advertising
business units.
Mr. Reynolds’ experience in the cable industry has also
included executive level positions at ACTV Incorporated
and Intellocity USA.
He was a member of the technical team at TV Guide, leading
the development of the industry’s first interactive program
guide for digital cable set-tops.!!
Steve holds a Bachelor of Science degree in Computer
Science from West Chester University and a a Master of
Science in Computer Engineering from Widener University. Steven is a member of the SCTE
and participates in numerous standards making bodies in
the cable and digital video arenas.
He also holds over a dozen patents relating to
interactive television and digital devices.
Cable
operators have begun deploying interactive enhancements
to their traditional video offerings. From program
guide enhancements, to interactive video services, to
new types of advertising inventory, the television industry
is seeing a change in the way that subscribers are able
to interact with their cable service. This presentation
will introduce and explore the infrastructure, distribution
models, and application types that are being enabled by
the deployment of interactive technology.
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Kay
Johansson,
CTO,
MobiTV |
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Bio
Kay Johansson serves as the Chief Technology Officer
at MobiTV driving the creation, development and deployment
of mobile television technologies on mobile devices and
personal computers over the broad array of networks. Prior
to joining MobiTV in 2006, Johansson
served as the CTO of Popwire,
a former Ericsson company, where he led development and
product strategy. He has extensive experience building
media delivery solutions from server to handset.
While at Popwire, Johansson
and his team were instrumental in designing an end-to-end
media streaming infrastructure that,
Ericsson, Microsoft, Vodafone, 3 and other industry leaders.
Prior to joining Popwire Johansson
has held several key positions within the broadcast industry
focusing on digital
is the
core of Ericsson's media delivery system. In 2000 Popwire, together with Ericsson, launched the first official
television broadcast over a 3G network. Johansson is co-inventor
of two patents for streaming and bandwidth adaptation
techniques over wireless networks submitted by Popwire.
Popwire's customers include
Apple Computer, ABC, MTV, BBC, CTIA
technologies. Johansson started his career rooted in media
focusing on audio and video production.To provide
a quality end user experience for wireless IPTV you require
a channel that prevents an empty buffer in the delivery
platform. In the
early days of offering interactive streaming IPTV over
public wireless networks, there were few subscribers and
amble bandwidth to maintain stream continuity.
Today, however, as smart phones have proliferated
and demand for delay sensitive streaming content has been
growing, cellular service providers
are falling behind expanding network capacity and therefore
finding that best efforts delivery of streaming media
can no longer deliver a quality user experience. Countervailing trends are wider bandwidth
next generation wide area wireless networks with built-in
QoS support.
Also mitigating QoS problems are low cost solid state memory allowing much
large buffers in the phone, next generation low bit rate
video codecs, and a general proliferation of public and private
WLANs to supplement the limited
bandwidth of wide area public networks.
In the wings are the expected deployment
by over-the-air TV broadcasters ATSC/MH broadcasts to
cellphones that can be designed
to be complementary to streaming VOD TV.
This presentation will review the recent history of interactive
TV delivery to cellphones, identify
some of the challenges moving forward, and provide a personal
vision of what the near term future will hold |
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Dani Grindlinger,
Director of Advertising Sales Operations and Strategic
Initiatives,
TiVO Inc |
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Bio
Dani manages the design and implementation of the sales,
order, and inventory management processes for TiVo’s
Media and Advertising Services division.
Prior to joining TiVo, Ms. Grindlinger was Director
of the Advertising Sales Strategic Initiatives team at
NBC Universal responsible for implementing the systems
and processes used by NBCU’s Digital Advertising Sales team. Prior to that she
was a member of the Market Research team at NBC Universal,
focusing on television viewing behavior in digital viewing
environments.
.Ms. Grindlinger
has a BS degree in Psychology from the College of Charleston, and an MBA from Columbia Business School.
As one of the early pioneers
in intereractive TV, this presentation
will provide an overview of interactive TV advanced advertising
history up to the present.
The author will then describe a vision for where
advanced advertising may be headed and some possible future
developments on the pathway to the vision.
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Rich
Chernock, CTO,
Triveni Digital |
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Bio
Dr. Chernock is currently
Chief Technology Officer at Triveni
Digital – an LG Electronics Company. In that position,
he is developing strategic directions for monitoring,
content distribution and metadata management for emerging
digital television systems and infrastructures. Previously,
he was a Research Staff Member at IBM Research, investigating
digital broadcast technologies.
Dr. Chernock is active in
many of the ATSC and SCTE standards committees, particularly
in the areas of mobileDTV,
monitoring, metadata, and
data broadcast.
He is vice-chair of the Technology Standards Group (TSG)
and chairing the Non-Real-Time Services and Mobile/Handheld
management layer activities within ATSC. He is a major
participant in the SCTE HMS video monitoring activity.
He is also the Distinguished Lecturer Chair for IEEE
BTS.
In another life, he used transmission electron microscopy
to study materials characteristics for advanced ceramics
packaging and semiconductor technology at IBM. His ScD
was from MIT in the field of nuclear materials engineering. Recent
ATSC standards (A/153 for ATSC Mobile DTV
and Non-Real-Time Services (in process))
provide capabilities for Interactivity to mobile devices.
This presentation will discuss the technical aspects
of how these standards enable interactivity for mobile
television. Additionally, potential use cases and practical
considerations will be discussed as well.
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